MISA: A New Identity for a Renewed Vision of Mining Innovation

For more than 15 years, MISA Group has acted as a catalyst for innovation in Québec’s mining sector. As an active member of the MEIE’s Créneaux d’excellence, MISA Group has consistently mobilized key players in the mining ecosystem around strategic and structuring initiatives.

Today, we are taking a new step forward: our visual identity is evolving.

We are now adopting a logo that highlights our acronym – Mine, Innovation, Solution, Application (MISA) – a brand that is simpler, more contemporary, and more memorable, aligned with our provincial, national, and international ambitions.

Why this change?

The transition from the MISA Group logo to MISA is part of a clear repositioning strategy aimed at:

• Modernizing and clarifying our brand image.

• Reinforcing our role as the gateway to Québec’s mining industry.

• Preserving the recognition we have built while affirming new ambitions.

• Expanding our collaborative vision at the provincial, national, and international levels.

Our role remains: driving innovation

True to its values – listening, creativity, commitment, respect, and collaboration – Groupe MISA continues its mission: accelerating the implementation of innovative business solutions that contribute to the sustainability and competitiveness of Québec’s mineral industry.

This mission is reflected in:

• The gateway to the mining industry: connecting SMEs to the real needs of industrial players.

• A unique connection between SMEs and industry: aligning business development with mining priorities.

• A structuring vision: acting as a key lever for mining innovation here in Québec, while enhancing its international reach.

A proven operational approach

This refreshed image comes with a renewed commitment to our proven methodology:

• Moving from hypothesis to functional prototype in less than 24 months.

• Ensuring continuous market validation (VOC) to secure investments.

• Closely tracking technological investment milestones.

• Building a clear narrative around the Minimum Value Proposition (MVP).

• Implementing in situ partnerships, with prototypes tested under real operating conditions.

In summary

The logo changes, but the spirit remains.
Still recognized as one of the MEIE’s Créneaux d’excellence, MISA Group remains firmly committed to mining innovation. More modern and better aligned with industry needs, our organization continues to build strong bridges between research, businesses, and operations in the field.

Questions?

For more information or to obtain the communication kit, please contact:

Médérique Mercier
Project Manager, Strategic Communications – MISA Group
438.829.1444
mmercier@groupemisa.com